Dodge Unveils Charger Daytona SRT Electric Muscle Car Concept

Dodge Unveils Charger Daytona SRT Electric Muscle Car Concept
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Dodge Charger Daytona SRT concept car


DETROIT — Dodge on Wednesday unveiled a new concept car called the Charger Daytona SRT as a preview of its first all-electric muscle car, expected in 2024.

The two-door coupe is the first look at what the next vehicle will be, replacing Dodge’s current gas engine. Muscle cars Challenger and Charger, it is expected to look like. The car also features several new technologies aimed at making it feel and drive like a traditional muscle car.

“We think this car will redefine American muscle,” said Tim Kuniskis, CEO of Dodge, known for its over-the-top vehicles like the brand’s. Hellcat models over 700 horsepowerhe said during a press conference.

The concept vehicle looks like a futuristic, albeit retro, version of the Current Dodge Challenger with a more aerodynamic design, but muscular. In particular, the front end features a large opening for air to pass through, which the company calls the “R-Wing.”

The “R-Wing” of the Dodge Charger Daytona SRT concept car features a Fratzog logo in the middle.


The front spoiler, as well as the vehicle’s “Fratzonic Chambered Exhaust” and multi-speed “eRupt” transmission — appropriate names for the “Back to the Future” movies — are patent pending, according to the company.

The multi-speed transmission and exhaust are especially unique, as electric vehicles are driven in a single “gear” and are relatively quiet, aside from required safety noises.

‘Not a science project’

Automakers often use concept vehicles to gauge customer interest or show the future direction of a vehicle or brand. The vehicles are not intended to be sold to consumers.

However, Kuniskis says many of the Charger Daytona SRT’s technologies and design elements are expected to make it into a production vehicle.

“This is not a science project,” he said. “Looks like a Dodge, sounds like a Dodge and drives like a Dodge.”

Dodge Charger Daytona SRT concept car


new technology

Dodge Charger Daytona SRT concept car


“We said, ‘Okay, if it’s going to happen, let’s do it Dodge,'” Kuniskis said. “We’re not going to go in there and do the same thing. Dodge will lose if we try to do the same thing as everyone else.”

The Charger concept’s exhaust system, which Kuniskis says is as loud as a Hellcat engine, pushes the sound through an amplifier and tuning chamber located at the rear of the vehicle. He compared it to a wind organ with chambers and pipes.

The eRupt technology, he said, is a multi-speed transmission “with electromechanical shifting” that “offers distinctive shift points” like today’s powerful, high-performance cars.

The innovations could help Dodge retain its performance characteristics, as well as its buyers, who have bought millions of Challengers and Chargers over the years, according to Stephanie Brinley, principal analyst at S&P Global.

“It’s exactly what you’d expect a two-door Dodge EV to be,” he said. “It looks the part, it sounds the part, and it’s pretty exciting.”

heredity signs

Much of the vehicle concept was inspired by StellantisThe Dodge story, according to officials. The name itself, Charger Daytona SRT, is made up of nomenclatures that Dodge has commonly used.

The “R-Wing” was inspired by the “nose cone” front end of the 1969-1970 Charger Daytona. And while today’s Charger is a four-door, the original generations beginning in the 1960s were two-doors, like the concept.

Dodge Charger Daytona SRT concept car


The “Fratzonic” exhaust is a reference to a logo that Dodge used from 1962 to 1976 called “Fratzog”, a word made up by a designer. It features a split deltoid made of three arrowhead shapes that form a three-pointed star.

Kuniskis said some of the design elements and technologies are expected to affect the vehicles’ electric range, but it’s not necessarily something Dodge is concerned about.

“Never mind, it’s tough … it’s a muscle car,” Kuniskis said.

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