LG’s latest line of OLED TVs gets up to 70% brighter in 2023

in the massive CES 2023 consumer tech show here in Las Vegas (that we are covering live), LG showed me its full lineup of new OLED TVs for 2023. The biggest addition, literally, is a 97-inch OLED TV completely wireless.

Read more: These are the strangest, more futuristic Y Must-see reveals from CES 2023 so far.

Called the M3 series, it looks amazing in person, as you can see in the video below, but it’s also likely to be incredibly expensive. (The company, as usual at CES, did not announce pricing.) Among the televisions that the average mortal can actually afford, notable models include the C3, the successor to the best high end tv for the moneyas well as a promising improved brightness G3.

The biggest difference between current and new LG OLED TVs is higher brightness on the G3. New light control architecture and light-boosting algorithms increase brightness by up to 70% over last year’s G2 in the 55-inch, 65-inch, and 77-inch G3 models. LG claims around 1800 nits, which is about double any OLED TV I’ve measured. What I saw did look very bright, but I’ll have to wait until I can review one to see exactly how bright.

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The company’s line of 8K TVs, the Z3, is also brighter than before, on the order of 30 to 40%, according to LG. Available in 77-inch and 83-inch sizes, they are bound to remain very expensive, and as other 8K TVsnot worth the money for most buyers.

OLED TV offer better overall image quality than other high-end TVs, and in my experience they are already bright enough for most lighting environments. Every bit-er, nit — brightness helps, however, especially in bright rooms and with HDR TV shows and movies. Perhaps the G3 surpasses the light output of the competitors QD-OLED models from Sony and Samsung. will not win small LEDs sets like the Samsung QN90B Y Hisense U8H. But if LG’s brightness claim is true, it’ll come close.

The C3, which will be less expensive than the G3, is virtually unchanged in terms of image quality from last year’s model. I saw the 65-inch and 48-inch versions in person and they looked physically identical. LG’s rep even said that the C2’s soundbar mount will fit the C3, an indication of how similar they are. LG told me that the C3 may look brighter in person, thanks to a slightly higher average picture level, but it won’t measure any more brightness and I’d be surprised to see much of a difference.

None of the other improvements LG teased are what I would call important. The TVs have a new “Gen6 AI α9 processor”. But in my previous tests, it’s been hard to discern better processing. The company also gave the G3 a design that hugs the wall even closer than before, leaving “no visible gaps” when mounted to the wall. The company’s smart TV system, which I don’t like, was tweaked to add better categorization, personalization, and a “pick of trending content recommendations,” according to the press release.

LG also said that its 2023 OLED TVs will be the first to be certified by the HDMI organization for Quick Media Switching VRR, which “can eliminate the momentary ‘black screen’ that sometimes occurs when switching between content played from different source devices connected via TV HDMI 2.1a-compliant ports. This feature (again minor) is intended for video playback unlike games and requires a QMS-VRR source device. The Apple TV 4K is receiving support soon, for example.

For the past few years, LG’s OLED TVs, specifically the “C” models, have delivered the best picture quality for your money among high-end TVs, and I expect the C3 to compete for that honor again. That said, the 2022 LG C2 is still my favorite, and none of the improvements so far seem significant enough to me to recommend holding out for a C3.

LG didn’t announce pricing or availability for its 2023 OLED TVs, though the G3 and Z3 will undoubtedly cost more than the C3. The company typically doesn’t announce prices for its TVs until the spring, when they hit stores.